Global CXO outlook : Growth Strategies for 2012 and Beyond

Over the past decade, the art of doing business has changed. Companies are re-shaping strategies to innovate and compete globally to do business better. "Growth Strategies for 2012 and Beyond", a research by Wipro in association with Forbes Insights, analyzes changing growth strategies through an exclusive survey of more than 300 CEOs and other C-level executives at global enterprises.

The survey focused on three key areas: strategic innovation, sustainable development and emerging markets. Strategic innovation is fast becoming the principal growth engine: an overwhelming number of top-level executives affirmed the criticality of innovative products, services and business practices. They also indicated that investments in 'green initiatives' would continue as they believe that there is a strong business case for sustainability. While emerging economies have become the obvious investment hotspots, the top brass continues to reflect on the rationale and challenges of venturing into new geographies. By examining business strategies in these three areas, this survey report gauges the corporate mood and indicates factors driving tomorrow’s businesses.