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Rise of the consumer enterprise
This issue of WInsights focuses on the consumer. Today, consumers are smarter, more demanding, have a voice with an unparalleled reach and they can tilt markets. Find out more on the rise of an enterprise – that of the consumer.
Marketing needs a collaborative approach to win over customers
With reducing turnaround times and seemingly unreasonable customer expectations the CMO is expected to go beyond brand awareness and show business impact . The roles and responsibilities of a CMO are fast changing, find out how in this Wipro-K@W article.
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The Future is Mobile
A Strategy between the Gap and the Result
The Value of the Blue LED
Analytics to the Utilities' rescue
Intelligent Packaging Can End Global Food Waste