Wipro set up the Council for Industry Research, comprised of domain and technology experts from the organization, to address the needs of customers. It specifically surveys innovative strategies that will help customers gain competitive advantage in the market. The Council, in collaboration with leading academic institutions and industry bodies, studies market trends to help equip organizations with insights to facilitate their IT and business strategies.

WInsights March - May 2012

In the Latest Issue

Imagine a world where millions of consumers across continents are hooked to an ‘always-on’ environment making crucial buying decisions and actively participating in the shaping of diverse products and services. Consumerization is pushing this paradigm into the realm of the possible, powered by new technologies, mobility and the irrepressible social media.

Consumerization is here to stay. So for business leaders the challenge here on would be to identify the right solutions and practices that help turn consumerization into a competitive advantage.

In this edition, we have focused attention on all key dimensions of consumerization. Our lead article discusses how consumer-driven technologies like mobility, software-as-a-service, cloud computing, and social networking are re-shaping enterprises across markets. Business leaders are progressively viewing these technologies as critical to the productivity and creative energy of the new generation of iWorkers whose numbers are growing everywhere.

We are also bringing to you a set of incisive, analytical articles on consumerization vis-à-vis social media and sectors like mobility, telecom, retail and banking. The idea of a brave new world is being redefined in the face of these developments.

Archives