Wipro rated in the Winner’s Circle by Hfs in the Digital Marketing Operations blueprint 2016
Hfs says Wipro is one of the early movers for intelligent automation, aspiring to use its HOLMES platform to apply intelligent automation to digital marketing automation.
Using brokers of capability to connect digital services across the company: Wipro has a governance layer called the 'digital marketing council' which provides a single vision of capabilities, bringing together senior practice leaders in Bangalore once monthly to strategize about how to connect various digital servicers in an optimal way for clients.
Recent acquisitions bolster digital portfolio: Last year's acquisition of Designit brings to Wipro strategic design, user experience (UX), interaction design (IxD) and product innovation, and offering a Strategic Design Process. Also, Wipro's acquisition of Appirio will bring Topcoder, a crowdsourcing marketplace connecting over a million designers, developers and data scientists around the world with customers.
Aspiration for intelligent automation in marketing: Wipro is aspiring to use its Holmes platform for digital marketing (in one example being conceptualized, Holmes attacks the issue of "fake news") using HOLMES to scroll through social media and interpret the posts to understand whether the news is likely to be inappropriate. This goes above and beyond typical social monitoring tools for its cognitive capability with the ability to compare and understand information, consistently learning from it.
Service delivery execution: Clients are very pleased with the level of service delivery execution, citing that Wipro will often go the extra mile to get things done, and do very well at incorporating feedback into operations. Wipro is often breaking into new client relationships in digital marketing due to its strength in other core IT services.
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