Campaign Management & Customer Loyalty Management

Marketers in Cruise Lines have to deal with increasing competitive pressures as they look to grow their customer base and geographic footprint. Sophisticated segmentation, multi-tiered loyalty programs and personalized multichannel campaigns have become a business necessity today. Cruise companies understand the importance of this and invest in CRM systems to address marketing demands. CRM over cloud is being explored widely too.

How Wipro Helps

Wipro, as an experienced vendor in Campaign and Customer Loyalty Management, understands the changing dynamics of the technology and business environment. As a strong technology partner, we help you leverage technology to achieve IT and business objectives. Our service helps you with:

  • Advanced Business Intelligence/analytics to segment the customer base
  • Targeting of the right customer with the right campaigns
  • Performance and stability improvement for Campaign Management systems
  • Cloud adoption of the Loyalty Management/Campaign Management platforms

We have a mature CRM practice and a strong partnership with all leading product vendors. We provide you with a range of services like:

  • Business Process Consulting
  • Customization, Implementation, Rollout, Customization and Upgrade of all Industry leading CRM applications
  • Cloud Migration Services
  • Customer Analytics Services – Provide a single view of customers across channels and businesses, reveals insights into customer behavior and enriches overall customer experience and loyalty
  • Digital Transformation Services

Our proprietary solutions include:

  • REACH - An integrated digital marketing Campaign Management Solution that spans planning, conceptualization, execution and analysis by leveraging best practices
  • Social Media Management - Sentiment analytics, CRM, campaign effectiveness