Speciality Retail

Specialty Retailers face increased competition from more sophisticated online Retailers, upscale mass merchants and revitalized department stores with exclusive brands. Enhancing the shopping experience means delivering a unique Retail experience and personalized customer service based on your customer’s profile and purchase history. It means having the right merchandise assortments and the ability to check inventory in other stores or the Web to get customers what they want.

How Wipro Helps

To succeed in this hyper-competitive business environment, Specialty Retailers are most affected by macro-economic factors and it is imperative for you to continue to rely on technology powered business transformation and efficiency initiatives to survive and succeed. Wipro's Retail solutions are designed to help you:

  • Increase customers' spend and store visits by building customer- focused initiatives and marketing techniques
  • Be more responsive to your customers with fast and personalized services across all channels. The store has become just one component of a seamless shopping experience and with Wipro, Retailers around the world are connecting the physical, online and mobile channels that touch the non-stop customer
  • Stay ahead of your competition with innovative ideas and future-forward technologies that enhance your customer experience and provide hyper-personalization, ultra convenience, and a simplified shopping experience
  • Bring together data sources with merchandising to drive sales, margins and differentiation

Wipro's Specialty Retail practice brings in-depth understanding across the diverse markets and focuses on driving transformational initiatives related to growth priorities in the Specialty Retail segment.

  • Areas Covered

    • Customer Experience & Marketing
    • Omni Channel Excellence
    • Merchandising
    • Store Operations
    • Retail Supply Chain
    • Predictive Analytics, Social & Mobility

    Strategic Functions

    • Immersive Shopping Experience
    • Agility in IT Operations
    • Cost Optimization



    Who are We:

    • Rated amongst the top service providers in Retail
    • 10 out of top 20 Retailers are our customers
    • 15+ years of experience providing business and IT services to Retail customers worldwide
    • 99% customer retention


    • Manage USD 27 billion online Retail business
    • More than 11,000 stores supported
    • 1,000+ successful projects - store, merchandising , supply chain, marketing & corporate systems
    • 10,000 + professionals with 50,000+ hours of combined Retail experience

    Enablers and Investments

    • Retail Labs and solution co-development
    • Retail Academy to groom domain consultants
    • Centers of Excellence in key areas of Retail
    • Industry partnerships