Grocery & General Merchandise

Today’s Grocery retailers face an increasingly competitive marketplace, where shopper loyalty is difficult to earn and even harder to protect. Competition from supercenters and convenience stores threatens market share. Rising costs and the difficult economic environment put pressure on prices and profits. Shoppers demand personalization, a wider variety, fresher products and a convenient shopping experience.

How Wipro Helps

At Wipro, we take a consumer driven approach to address the changing needs of Grocery retailers. Blended with our Retail domain knowledge, technology expertise, and delivery excellence, we provide innovative and customized industry specific solutions that help Grocers build consumer and shopper processes and loyalty by:

  • Delivering the best possible shopping experience by leveraging integrated technology solutions
  • Leveraging data to provide customer insight to deliver valuable offers
  • Optimizing the supply chain with the right products and promotions

Wipro's Grocery and General Merchandise segment focuses on providing Retailers with the right tools to build a customer-centric store experience that will build deeper, more profitable relationships and increase revenue.

  • Areas Covered

    • Customer Experience & Marketing
    • Omni Channel Excellence
    • Merchandising
    • Store Operations
    • Retail Supply Chain
    • Predictive Analytics, Social & Mobility

    Strategic Functions

    • Immersive Shopping Experience
    • Agility in IT Operations
    • Cost Optimization



    Who are We:

    • Rated amongst the top service providers in Retail
    • 10 out of top 20 Retailers are our customers
    • 15+ years of experience providing business and IT services to Retail customers worldwide
    • 99% customer retention


    • Manage USD 27 billion online Retail business
    • More than 11,000 stores supported
    • 1,000+ successful projects - store, merchandising , supply chain, marketing & corporate systems
    • 10,000 + professionals with 50,000+ hours of combined Retail experience

    Enablers and Investments

    • Retail Labs and solution co-development
    • Retail Academy to groom domain consultants
    • Centers of Excellence in key areas of Retail
    • Industry partnerships