Fashion & Apparel

The key to establishing market focus and position in the Fashion & Apparel industry is to become a top-of-mind destination. Being a leader in this category hinges on targeting specific market segments, learning everything you can about them, and making them believe that only your products and services can confirm their sense of self-worth. Customers also expect personalization and want a one-on-one relationship with the Retail brand.

How Wipro Helps

Wipro helps you harness the vast amount of customer data available to create a single view of each customer, find patterns and deliver more relevant promotions - both online and in-store. We help you:

  • Understand, connect and engage customers by delivering personalized shopping experiences
  • Build efficient merchandising and supply networks to meet the demands of empowered customers
  • Transform and optimize operations to improve performance and operational efficiency

With our focus on the Fashion & Apparel industry, we can help you achieve transformation by offering engaging brand experiences that strengthen customer relationships, drive profitable growth and build competitive advantage.

  • Areas Covered

    • Customer Experience & Marketing
    • Omni Channel Excellence
    • Merchandising
    • Store Operations
    • Retail Supply Chain
    • Predictive Analytics, Social & Mobility

    Strategic Functions

    • Immersive Shopping Experience
    • Agility in IT Operations
    • Cost Optimization



    Who are We:

    • Rated among the top service providers in Retail
    • 10 out of top 20 retailers are our customers
    • 15+ years of experience providing business and IT services to Retail customers worldwide
    • 99% customer retention


    • Manage USD 27 billion online Retail business
    • More than 11,000 stores supported
    • 1,000+ successful projects - store, merchandising , supply chain, marketing & corporate systems
    • 10,000 + professionals with 50,000+ hours of combined Retail experience

    Enablers and Investments

    • Retail Labs and solution co-development
    • Retail Academy to groom domain consultants
    • Centers of Excellence in key areas of Retail
    • Industry partnerships