Customization, personalization, analytics and faster product discover driven by in store, online and mobile technologies is transforming fashion retail
In a technology-conscious market, fashion retailers are adopting technology to grow and retain customers
Retail management in fashion is changing. Retail fashion in apparel, jewelry, accessories, bags, wallets, footwear, specialty apparel such as sports, outdoor, performance, etc is extremely competitive with slender profit margins. Retailers are increasingly using technology to maintain competitiveness and address shrinking profit margins.
Technology is helping transform customer-facing processes such as targeted marketing, customer engagement, ease of product selection coupled with customization, promotional content, loyalty benefits and customer relationship management.
For fashion retailers, meeting rapid changes in demand in the luxury, high street, off-the-shelf and custom-fit category based on seasonal trends is a challenge. In a trend-conscious market, fashion retailers must ensure the fastest and most accurate delivery of products from suppliers (factories) to warehouses and stores.
In addition fashion retailers are expanding their footprint to reach global markets. They need to bring a better understanding of customer experience, personalization, signage, billing, etc that meet the needs of local cultures and combine it with attributes that have built the brand's global identity and success.
Wipro's partnerships with leaders across Europe, Americas, Australia and Asia-Pac have helped harvest and generate best in class technology competencies for fashion retailing. Using our technological experience and expertise, customers are combining the data richness of the online world with mobile technologies and physical in-store needs for a seamless cross channel experience. Our global engagements have ensured a deeper understanding of customer needs, trends, merchandizing, customization, faster billing systems, digital commerce, social media, loss detection and prevention systems, energy management and CSR.
Wipro's focus on end-to-end information technology services includes application and infrastructure management encompassing:
- Supply chain
- Merchandizing
- Marketing
- Analytics
- Business intelligence
- HR and financial enterprise systems
- Hosted and managed infrastructure
- Data centre services
- Networks and security management
- Green IT
Our investments in cloud technologies, digital platforms for e-commerce, social media, mobile computing and tablet-based applications are helping transform fashion retail operations. Retail customers are benefitting from Wipro's Fashion Lab for the Future, an investment that creates applications and services using cutting edge social media, niche technologies like augmented reality and creates proof of concepts. For an industry that thrives on change, Wipro is already one step into the future.
