Emerging Market

A large percentage of worldwide economic growth is driven by emerging economies, mainly China and India. However, global medical technology organizations, operating in developed countries, earn less than a fifth of their revenue from these emerging markets. This indicates a major untapped opportunity for these organizations and a need to focus on affordability, accessibility, awareness and contextual clinical procedures and protocols to gain a foothold in these markets.

How Wipro Helps

Our Emerging Market Solution helps you:

  • Incept, design and develop new product solutions
  • Identify unmet needs of surgeons, patients, caregivers, dealers and technical specialists
  • Execute Key Opinion Leader interviews, ethnographies, care path mapping, human factors analyses, cross-functional internal team assessments, market size assessments and validation of voice of customer

Our offerings enable you to detail out the System Requirement Specifications (SRS) and Product Requirement Specifications (PRS) for disruptive ideas to be introduced in new markets. We help you define the business case for new products after due diligence in IP, regulations and ROI.

Our solution is designed to strengthen and support your plans for growth in uncertain and challenging markets. We use our understanding of the industry in these markets and combine it with strong domain knowledge to create solutions tailored for you.

We help:

  • Ideate on disruptive concepts to enable your entry into new geographies
  • Execute ideation sessions, technology landscaping, IP white spaces, industrial design concepts and Proof of Principle demonstrator (not full prototypes) for high-risk technology ideas
  • Deliver tangible Proof of Concepts (POC) in diabetes, cardiovascular, orthopedics, gynecology, oncology and urology as an IP generator with a strong Product Engineering Services (PES) experience
  • With a multi-disciplinary team of business consultants, industrial designers, interaction designers and domain experts who are available to add value in the product concept stage
  • With a team of manufacturing and integration experts who are available to ensure smooth downstream transition for your launch in different geographies