The Sales and Marketing process of the Medical Devices Industry with multitude of products presents a variety of challenges not seen in other industries. Increased scrutiny from the regulatory agencies on the marketing activities, investigations into infringements of the Federal anti-trust laws is an added concern to the marketing departments of this industry. With limited funds for marketing purposes, a device-savvy sales pitch is required to win over well-informed hospital administrators and surgeons. It requires developing a unique experience for each person involved in the purchasing process.
Internet-savvy physicians with increased engagement in Web 2.0 technologies and with 60 percent of physicians using or interested in using online social networks, the digital marketing solutions are becoming more and more popular.
Our solutions and services are in line with the changing demands and the regulations of the industry. We offer enterprising solutions endorsed by our vast experience of addressing these challenges in the Life Sciences Industry.
Wipro has been supporting the Manufacturing Industry for the last 20 years and brings its best-in-class processes and solution accelerators to support the Medical Devices Industry in their manufacturing processes.
Some of the focused solutions include:
- Mobile connectivity solutions
- Mobile-based gateway
- Smart Phone-based eHealth applications
- Sales force connectivity solutions
- PRM – Professional Relationship Management
- Digital marketing platforms including Social Media
- Customer Relationship Management
- Key Opinion Leader Management
Jyotirmay
Datta, Global Head Medical Devices, Wipro Technologies, talks about the key
trends in the life sciences and the medical devices industry impacting the
CFO organisations - elaborating on their impact on the healthcare ecosystem
and, the opportunities for technology, to address some of the challenges
that are an outcome of the change.
