Modern day competitive media industry is essentially motivated with multiple product requirements. Recently, the industry has witnessed renovation of its delivery medium in the content creation procedure. We have developed the Wipro XML First platform as an additional measure to empower business. The platform has assisted media companies churn out content and advertisement products through the XML-based content authoring and media solutions. The initiative has turned out to be time efficient as well as cost effective. The XML First platform emphasizes the use of XML-based authoring and content development. This results in reduced cost of production and significantly reduced time-to-market for the string of products.

How Wipro helps?

The Wipro XML platform is powered by the MarkLogic Server teamed up with authoring products from Adobe Ecosystem. The "XML First" is presented as a package with Wipro FlowBrix which is a W3C complaint workflow engine. The engine assists an expert instrumentation of workflow tasks, dynamic alignment and deployment of workflows. Alternately, the successful implementation of the platforms has not only aided cost effectiveness and time efficiency, but has also facilitated a focused follow-up to better media products.

Business Benefits
  • Hosted platform on XML First authoring
  • Increase content monetization
  • Improve rights utilization and maximize revenue
  • Reduce cost of authoring and production
 
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