Broadcasters in today's competitive world are seeing a rise in need to reduce video workflow time and increase content repurposing. Facilitating media production, digital asset management and broadcast play-back in an entirely tapeless environment has become key to addressing this need.
Wipro has launched our XML First Tapeless workflow solution which is:
- A hosted platform which has an XML-centric workflow
- Covering process from script to shoot to product
- Based on MPEG21 and SMIL based workflow from script to shoot
- Has a near-site DAM
- Able to capture shoot time instructions/metadata
- Capable to repurpose data
The services on the platform cover content QC, metadata tagging and content management, availability and format management services, library management, rendering and final confirm services and proxy management.