The way of content generation and delivery has undergone radical changes ever since the advent of new technologies. Driven by global market forces, the burden of cost reduction in advertising sales and widening of the consumer base is ever increasing.

Media companies face the riddle of dwindling advertising revenue and a way to cut costs in areas related to customer acquisition, Ad creation and Ad inventory while demanding faster concept to Ad production. Hence, the needs for partners who can help them solve this puzzle and also provide more specific measures of returns for media companies.

Wipro has a proven track record resolving problems and providing solutions in the world of advertisements. With several projects spanning across the Ad lifecycle from Ad sales to media planning to Ad creative to delivery, we have been focusing on the Ad segment for over 10 years.

Wipro Ad Platform helps Media Conglomerates provide an integrated sales experience to their customers by addressing inventory across multiple channels and properties. It helps media customers increase sales efficiency and reduce residual inventory. It also provides capability to make bundle offers across various inventory types

• Inventory Optimization: ability to optimize inventory utilization across multiple properties and channels
• Reduce cost of Ad creation by about 50% (combination of offshoring and templatization in Ad platforms)
• Improve customer conversion velocity by 30% (customer sees what he gets and signs up on line - no Creation and proofing delays)
• Increase customer satisfaction and generate Repeat Business Expand Customer services from just fulfillment to creation services also (Mine the existing customers)
• ZERO Cost of investment - A complete transaction based pricing calling for no upfront investment from the customer