Studying customer behaviorial patterns can be a key factor in increasing new revenue streams like New Media even as it helps in developing innovative ad management solutions. However, these insights gathered through business analytics, data warehousing and asset management systems need to be modeled appropriately to ensure maximum results.

• Consumer measurement and consumption analysis
• Customer monetization
• Link content weight to customer weight
• Proving hypothesis based content efficiency

The solution has been based on AHAM application architecture, adaptive content weighing platform and statistical/hypothesis based mind modeling platforms.