Studying customer behaviorial patterns can be a key factor in increasing new revenue streams like New Media even as it helps in developing innovative ad management solutions. However, these insights gathered through business analytics, data warehousing and asset management systems need to be modeled appropriately to ensure maximum results.

Wipro's Mind Modeling platform takes inputs derived from the customer insight program and enables building of solutions to improve customer base. It covers:
  • Consumer measurement and consumption analysis
  • Customer monetization
  • Link content weight to customer weight
  • Proving hypothesis based content efficiency

The solution has been based on AHAM application architecture, adaptive content weighing platform and statistical/hypothesis based mind modeling platforms.
 
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The Prospects of M2M – A Wipro & Stanford thought paper
While the future of M2M is brightened by the advent of smart devices, traditional and telemetry-based M2M models deserve a second look. This paper discusses appropriate business models in each case and derives conclusions about the prospects for the industry.
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Azim H Premji speaks on Education & M-connect Hub Culture
Azim H Premji, Chairman, Wipro Limited speaks at Davos 2011 about Wipro joining hands with Mc Graw-Hill company to establish mobile as a learning platform in India.
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New Business Options Spring up for Telecom, Media and Technology in the Digital Age
The business models for the telecommunications, media and technology (TMT) industries are being transformed. Power is relentlessly shifting from the owners of scarce, proprietary resources to a ubiquitous Internet platform. Download Whitepaper