The transformation of the media industry by newer technologies has seen issues like significance of creativity (Royalties) and monetizing all available content effectively (Rights) cropping up. Understanding these challenges and provisioning a cost-effective solution is the salient requirement for the ideal industry partner.

We have developed the Wipro Media Lab keeping these issues in focus. The main goal, however, is making proactive investments in the area of rights and royalty to address solutions across Music, Publishing and Entertainment Industry.

• Hosted Integrated Rights repository
• Contract Data Management and Parameterization
• Addressing ODRL based rights management across multiple digital assets using MPEG 21
• Product Master data management

• Contract Management
• Contract Parameterization
• Author / Publisher relationship management
• Manage advances and recoupment
• Ledger maintenance and management

We have a Royalty Shared Services Center which focuses on the core process components of royalty processing and contract administration workflow, thereby providing lower cost of services for repeatable and predictable parts of the royalty process.

Presently, we foresee shared services to be delivered through an optimum combination of near shore and offshore delivery centers. By providing stability, immediate access, and the ability to manage sensitive relationships with artists and publishers, it offers a significant cost advantage.