The print and publishing industry has undergone a dramatic change due to the digital media revolution. There has been a noted push to move from newsprint to the web even as the publishing industry at large is becoming digitized. With the emergence of smartphones and next generation devices like the iPad, it is becoming more and more common for publishing works to be accessed digitally.
Few challenges faced by the overall publishing value chains are:
- Inability to monetize the print publishing assets for multi channel distribution.
- Increasing demand for flexible and sophisticated subscription management solution.
- Multiple content formats, distribution, editorial and advertising publishing workflows.
- Inadequate digital asset management systems for production and marketing assets.
- Legacy and outmoded applications.
- Digital content files, delivered from many sources in various formats, are growing in size and complexity. This increases the challenge of managing and searching multimedia content.
How Wipro helps?
We provide integrated solutions portfolio and partner ecosystem. Our experience can help transform your publishing value chain. Presently, we are working with three top global publishers.
Our innovative solutions have provided multiple benefits to our publishing customers. We have helped them to:
- Increase customer base and enhance customer experience through new media solutions, delivering their content to the web, mobile, etc.
- Increase "Return on Content" by streamlining the content and enterprise business landscape across the pre-press, content management and distribution processes.
- Reduce cost and content delivery cycle time across publishing life cycle through re-usable solution patterns and productized frameworks.
