Marketing and Retail

Oil & Gas retail businesses are facing challenges to maintain margins while facing competition from high-volume retailers. This calls for ways to bring value-added products and services closer to your customer needs and to apply pricing strategies and solutions that release untapped profit potential.

You must find new ways to enhance throughput per pump, redefine your business-to-consumer (B2C) and business-to-business (B2B) interactions, and apply customer-centric models that aggregate supply and demand to manage wholesale and retail transactions.

How Wipro Helps

Our downstream marketing and retail teams help you transform your B2B and B2C relationships. Benefits of our marketing and retail solutions include:

  • Increased profitability
  • Identification of new opportunities and threats
  • Improved customer retention rate
  • Margin maximization of customer mix
  • Retail Marketing

    Retail Marketing
    • Assessments for identifying opportunities and establishing a roadmap of enhanced retail capabilities
    • Retail outlet automation, including product selection, point-of-service application customization, deployment services and application support and remote infrastructure monitoring
    • Vendor managed inventory enablement, for wet stock management, to enhance product replenishment and truck utilization capabilities
    • Retail marketing analytics including optimization and predictive modeling, marketing mix modeling, customer segmentation and profiling, campaign effectiveness and customized key performance indicators
    • Customer loyalty/fleet card management solutions

    B2B Marketing

    B2B Marketing
    • Assessments and roadmaps for new B2B capabilities
    • Streamlining sales and operations planning processes and the implementation of key enabling applications
    • E-ordering solutions for B2B customers, which streamline end-consumer ordering, online billing and reliable information on delivery
    • Lube oil analysis and predictive maintenance reporting for industries that include marine, aviation, metals, oil and others
    • Aviation in-flight fueling system and global tender management workflow system
    • Services that include profitability analysis and optimization, pricing process re-design, pricing platform delivery and sustainability models for pricing as well as profitability

    Our team brings experience with products offered by industry partners that include SAP, I2, PROS and Vistaar.