Downstream B2B Marketing
Wipro enables our oil customers to provide significant customer value proposition to create differentiation and value added services for their end consumers.
The business objectives are to improve
How Wipro Helps
Wipro helps oil and gas firms to achieve their downstream marketing business objectives by addressing key business needs like,
- Streamlining sales and operations planning processes and implementation of tools like SAP APO and I2 for lubricants business
- E-ordering solutions for B2B customers which helps end consumers with easy ordering, online billing information, reliable information on delivery leveraging ERP at the back end
- Used lube oil analysis and predictive maintenance reports as value added services for lubricants customers like marine, aviation and heavy industries like metal, oil etc.
- Economic evaluation of downstream marketing investment proposals and workflow management solution for feasibility analysis pre and post investment scenario using IRR, NPV and VIR
- Aviation in-flight fueling system and global tender management work flow system
Pricing is one of the most powerful and underused strategies for growth in any business. Most companies focus on metrics other than price: fixed and variable costs,
revenue or increase in unit sales, decreases in inventory.
This paper highlights the need for standardization and transformation of IT services within the process control domain. The paper draws on first-hand experience of Wipro in providing such services to multiple Energy super-majors and capabilities as a system integration partner for key process control system vendors within the Manufacturing domain.
This paper provides best practices to be followed to manage massive upstream data efficiently. This study matches various problem symptoms with appropriate measures, thereby providing a upstream data management roadmap.
This paper pierces through different layers of safety challenges in upstream and downstream operations and provides best practices to counter these challenges.
