Stay in Step with the Changing Consumers
The changes in the consumer goods market in the last few years have been vastly different from what the world have ever seen before. Today, Consumers Goods Manufacturers are facing challenges on multiple fronts:
Changing Geographical Dynamics: Rapid Globalization and Growth driven by Emerging markets while mature markets have stayed flat.
Multiple Levels of Interfaces with Consumers: Brand owners have to address both Business to Business and Direct to Consumer challenges. These have resulted in
- Volatile Prices
- Impacted Marketing ROIs
- Made Timely Business Intelligence of trends a business imperative for survival.
Consumer Packaged Goods manufacturers need the flexibility to adapt and serve new demands promptly. A strategic consumer demand management framework is the way forward to reach out to consumer markets.
Further, there is a need to understand the downstream implications of design changes in manufacturing, shelf-life, agile supply chain and customer relationship management.
Continuous Innovation, and the Agile Production and Supply Chain: To stay ahead of competition, CPG manufacturers have to stay relevant to consumers, they need to stay abreast of the changing preferences and tastes – and the whole production organization.
Wipro's Consumer Goods enables Consumer Goods Manufacturers to stay in sync with the changes in the market, by putting the Consumer at the centre of all activity:
With our expertise that spans areas of packaged application services, application and infrastructure management, IT consulting, business intelligence & data warehousing (BI&DW), trade promotion management and business process consulting, we have a full array of technology solutions and services that cater to the total value chain; right from the point of procurement to the point of production/processing till the point of sale. This consumer demand management chain is critical to the success of businesses in this domain and provides an effective edge in meeting the needs of the end consumers.
All these solutions and applications create an integrated and optimized value chain:
Wipro’s Services in Consumer Goods
CPG Advisory Services - Domain / Process consulting
- Process packs
- Advisory for transformation initiatives
- Focus on Trade Promotions, Supply Chain, Consumer Insights, Digital Marketing
CPG Academy - Grooming domain consultants
Our Customers
The success of Wipro in this industry is indicative of the value we have added to our prestigious clients:
- 6 out of Top 10 F&B companies
- 3 out of Top 5 H&PC companies
- Top 3 A&F companies
Industry Recognition: Wipro ranks 5th globally in Outsourcing / IT Integration, 8th in Consulting for 2011 in CGT Reader’s Choice Survey.
