Home & Personal Care

Rise and shine! The Home and Personal Care (HPC) industry is a fast growing segment that serves to help people look good, feel good and stay healthy. But growth has brought with it challenges too.

The HPC industry is witnessing an era of rapid consolidation as a result of a high degree of maturity in markets in the developed world. Spiraling commodity costs combined with increasing margin pressures from retailers have made HPC companies acknowledge the imperative of having an efficient supply chain. Reducing brand loyalty and shorter product life-cycles have made marketers increasingly aware of the need for better consumer insight.

This has led HPC companies to increasingly focus on enterprise-wide initiatives such as product innovation, collaborative planning with partners, demand driven supply and supply chain agility, consumer centric marketing and sales force automation to leverage higher productivity and profitability.

Wipro has a dedicated Home and Personal Care Practice which has over 400 well-qualified associates. Our HPC Practice offers our customers industry focused solutions that help our clients achieve business excellence.

We have helped our customers in developing and supporting IT requirements across supply chain management, sales force automation, unified communications, trade spend management, marketing spend optimization, consumer analytics, compliance and corporate back-office functions.