Food & Beverage

Food and Beverages is one of the oldest industries in the world - an industry that touches every human being on earth. Unique as it is, the $4.2 trillion industry has seen more evolution than perhaps any other sector in the world and has been successful in adapting to consumer needs dynamically and innovatively.

Today, companies in the food and beverage industry are facing unprecedented challenges. Some of these are traditional with low growth rates, marginal profits and consumers showing very little brand loyalty, while others are more complex like retailer mandates, government regulations and greater sophistication in the lifestyles of consumers.

Wipro has a dedicated Food and Beverage Practice which has over 1100 well-qualified associates. Six out of the Top Ten CPG Customers globally are Wipro's customers. Some of the large customer relationships are 10 + years old.

Our dedicated Food and Beverage practice helps our customers re-engineer the way they meet end consumer's needs through information technology solutions around manufacturing, product innovation, trade promotions, supply chain optimization, better knowledge of consumer insights, formulation and packaging, farm to fork traceability, food safety compliance, collaboration with partners, food service supply chain solutions, spend effectiveness, to name a few. Wipro understands the business value chain for Food and Beverage companies and has designed solutions around them.