Agriculture & Tobacco

In past 3-4 years a situation of food demand-supply gap has arisen and resulted in increased crop prices and food inflation. This is attributed to a rise in demand for food, feed and fuel accompanied by a squeeze on supply side due to decline in arable land per capita and limited availability of input resources.

The agribusiness industry is bracing for this challenge and is adopting innovative practices to act as a positive contributor towards food security, economic well-being and environmental sustainability. Some of these practices are through development of a more efficient supply chain, better crop origination practices and better management of the industry specific complexities such as ethical sourcing, crop inputs usage and Genetically Modified (GM) technology.

Our dedicated Agriculture Practice offers a comprehensive framework that brings the industry expertise and knowledge specific to the Agribusiness industry. Our 70-member strong team of agribusiness experts, consultants and engineers understand the agribusiness industry across 'gate-to-plate' and provide accurate diagnosis of farmer management practices and establish linkage to knowledge access in segments that need to be addressed. Thus, we act as strategic partners with our agricultural clients to bring innovation in their operations both by implementing new technology as well as consulting for improved agricultural operations.

• Precision Farming

  Wipro's Precision Farming solution enables growers to manage "Farming by the square foot". This Agriculture Yield Management System combines sensor technology, internet, analytics and scientific knowledge to enable agribusiness companies fine-tune their production process throughout the crop growing season. The solution helps you to optimize crop origination practices by better water management, disease control, pest control and fertilizer usage, and thus maximizes crop yield with minimal environmental footprint of agricultural activities.

• Farmer Management System (FMS)

  FMS is a solution that provides a decision support system to agribusiness companies by supporting multiple business processes including contract management, harvest data, grower performance, financials and sales. The solution provides vital information on production and productivity of various partners in value-chain that facilitates the company in better decision-making and cost optimization for profitable and sustainable agriculture.

Tobacco

Tobacco continues to be a leading player in the global consumer products industries, despite its tagline "injurious to health". Studies reveal that tobacco consumption has gone up; indeed around 20% of the world's population purchases cigarettes and tobacco products while nearly 1.3 billion people smoke an average of 81 cigarettes (and equivalent) every week.

Tobacco companies focus on product development in terms of consumer perceived lower risks, hi-tech cigarettes and high volume markets where major international brands have relatively low penetration. This trend drives value growth in the markets and brands have to come up with fresh developments and new variants.

Our Tobacco Practice has in-depth knowledge and expertise specific to the Tobacco industry. It is well tuned to some of the challenges and solutions specific to this industry. With a team of over 100 well qualified consultants, industry experts and engineers, we strive to deliver the best in class technology solutions to Tobacco clients.

Wipro understands that the Tobacco industry occupies a unique place and this has prompted us to develop some industry specific solutions. We have combined our tobacco industry experience with our domain knowledge to build solutions for areas like CRM, E-business, SCM, MES, technology infrastructure, ERP and data warehousing & business intelligence.

A significant Tobacco customer base has helped us understand the nuances of this industry more closely. One of our on-going solutions comprise composite solution initiatives, which help to improve process efficiencies in cigarette manufacturing in primary manufacturing (re-weighment process), secondary manufacturing (wrapping materials variance) and tobacco utilization areas.