Application Services

The Tobacco industry is a combination of agriculture and manufacturing interwoven together. With multiple partners and geographies spread across the value chain, there are applications that cater to specific needs. In addition, mergers and acquisitions call for efficient integration. On the promotions side, regulatory strictures on direct marketing have limited trade promotion to distributors in the form of price discounts. There is, therefore, a unique digital and mobile opportunity for one-to-one marketing via customer opt-in programs.

How Wipro Helps

Wipro's Tobacco accelerators and best practices in Application services, focus on shortening life cycles and process efficiencies. Our services include:

  • Managing the complexities of implementing ERP and ancillary systems in emerging markets
  • End-to-end application support from leaf to cigarette and distribution
  • Embedding domain knowledge in application services and solutions

We assist you address the complexities of legacy systems and help you adopt best practices across the value chain.

Wipro's Tobacco-Based Offerings

Our Tobacco practice brings deep knowledge and expertise across various business functions:

  • Supply Chain

    • Supply Planning
    • Demand Planning
    • Supply Chain Analytics
    • Warehouse Management System (WMS)

    Retail Segment

    • Trade Promotion
    • In-store solution

    Strategic Functions

    • Eco energy
    • Analytics
    • Product Innovation
    • Price Optimization
    • Demand Prioritization
    • Mobility
    • PLM Support
    • Warehouse Management Solutions