Sales & Marketing

The profitability of Health & Personal Care (HPC) companies highly depends on continuous product innovation, effective Sales & Marketing and efficient operations. The industry enjoys a high rollout of new products every year which are a result of fast changing trends and complex shopper behavior. Wipro’s domain and solution expertise in Sales & Marketing helps you in increase your household penetration by having a greater shopper basket value.

How Wipro Helps

Wipro's Sales & Marketing practice has over 400 domain experts and world class tools to deliver the most effective strategies and campaigns by:

  • Generating accurate consumer insights through timely analytics
  • Improved Trade Promotion Management and Optimization (TPM/TPO) with improved forecasting and planning capabilities
  • Analytics to assess ROI on marketing spends through Marketing Mix Optimization, enabling better decision making

We believe that HPC industry needs the right products, tactics and timing to ensure success. We therefore deploy a range of low cost digital Sales & Marketing strategies through our Digital Transformation practices

Our focus is on integrating Sales & Marketing platforms to manage multiple customers, data, markets and operations with:

  • Insights in a Box: Defining, profiling and targeting specific segments of shoppers, trips, products and stores
  • Marketing Mix Modeling & Optimization: Analytics driven solutions that use agent based modeling mechanisms to provide accurate behavioral patterns and insights for better decision making
  • TPM/TPO: Plan, track and optimize promotions, customer account management and budgeting, predictive modeling and optimization, forecasting and volume planning through industry leading solution Promax
  • Digital and Social Media: Plan, design, execute and measure campaigns to improve consumer reach and communications across digital media including web, mobile and social using digital assets via solutions like Wipro REACH and Wipro Encore
  • Advanced Analytics for CRM, Consumer Loyalty and Customer Management via Sales Force Management: Target, reach and communicate with consumers to build loyalty and grow sales revenue