Application Services

Technology is infiltrating the enterprise landscape and the Home & Personal Care (HPC) industry has been at the forefront of this dynamic change. With growing consumer empowerment and increased commoditization, the HPC industry has become highly demanding. Using Wipro’s agile and robust business applications, we empower the front and back offices of HPC companies to make them more responsive.

How Wipro Helps

Wipro's expertise in Application services helps you gain control over your portfolio across the complete value chain to have a greater impact on your business. Our Application services help you:

  • Use our domain expertise to streamline IT with business strategy
  • Provide a differentiated customer experience over an omni channel backbone
  • Drive collaboration and commerce with customers to enhance loyalty and sales
  • Strengthen brand loyalty and brand equity by understanding changing consumer preferences
  • Leverage data and predictive analytics for value-added business intelligence
  • Use a holistic testing practice to ensure application availability and performance

Our services are implemented by teams that have the skills, knowledge, assets, tools, and strategic expertise in the HPC business to meet domain specific enterprise requirements.


Our HPC practice brings deep knowledge and expertise across various business functions like:

  • Supply Chain

    • Supply Planning
    • Demand Planning
    • Supply Chain Analytics
    • Warehouse Management System (WMS)

    Direct to Consumer

    • Wipro ENCORE - an ecommerce platform that is customizable to meet the needs of every business
    • BPO and KPO services across multi channels, multi geographies and multi languages

    Retail Segment

    • In-store solution
    • Precision retailing
    • Wipro REACH platform - Digital brand and campaign management
    • Wipro ENCORE - ecommerce platform

    Strategic Functions

    • Eco energy
    • Social CRM
    • Analytics
    • Product Innovation
    • POS Solutions
    • Price Optimization
    • Demand Signal Repository
    • Demand Prioritization
    • Mobility
    • PLM Support
    • Warehouse Management Solutions