Home And Personal Care

Spiraling costs and intense competition are forcing the Home & Personal Care (HPC) industry to refocus on the fundamentals, viz. the important business imperatives of superior consumer experience across the globe, at lower operating costs. Wipro leverages market insights to enhance consumer engagement and delivers cost optimization with innovative solutions across sales, marketing and supply chain functions for the HPC industry.

How Wipro Helps

Wipro's approach of delivering differentiation at the front and standardization at the core accelerates business value delivery by:

  • Enhancing customer and consumer engagement through digital-led innovation
  • Designing winning campaigns by leveraging marketing and trade spend optimization solutions
  • Next gen supply chains tailored to drive agility across and between geographies
  • Consumer and marketing insights

Wipro's HPC practice brings in-depth industry understanding across diverse markets and focuses on driving transformational initiatives related to growth priorities of global HPC companies.

  • Areas Covered


    Customer and Consumer

    • Shopper and Consumer insights
    • Marketing spend management and optimization
    • Trade spend management and optimization

    Supply Chain

    • Integrated demand and supply planning
    • Factory innovation
    • Warehouse management solutions
    • Distribution network excellence
    • Supply chain insights

    Strategic Functions

    • Eco energy
    • Customer and channel segmentation strategies
    • Rapid New Product Introduction
    • SMAC - Social Media, Mobility, Analytics and Cloud Computing


    • Enterprise Solutions: SAP, Oracle, IBM
    • Mergers & Acquisitions: Promax (TPM/TPO), Opera Solutions
    • Alliances: JDA, Microsoft, GE, GMA