Application Services

Food & Beverage (F&B) organizations need flexible and integrated ERP systems to manage their global supply chains and run as an integrated organization. The changing business landscape and the growth of digital media are also heralding new ways in which F&B companies reach consumers. These require applications to evaluate and monitor social media and create targeted consumer responses. Managing global F&B organizations also calls for 24X7 application support, to reach consumers and address market changes.

How Wipro Helps

Wipro's Applications service helps you:

  • Use domain-specific architecture to align ERP and optimize business planning and management
  • Drive innovation to support growth via digital and social media
  • Leverage data and analytics for insights into emerging consumer needs
  • With on-going 24X7 support to ensure application availability

Our service is implemented by teams that have the skills, knowledge, assets, tools, and strategic expertise in the F&B business to meet domain-specific organizational requirements.


Supply Chain

  • Supply planning applications to enable global coordination
  • Demand planning to respond to changes in consumer demand
  • Supply chain analytics for planning, forecasting, procurement and logistics
  • Warehouse Management System (WMS) and support

Direct to Consumer

  • Wipro ENCORE an e-Commerce platform that is customizable to meet your every need
  • BPO and KPO services across multi-channel, multi-geographies, multi-language offices

Strategic Functions

  • Analytics including solutions for Big Data and consumer engagement
  • Trade Promotion Management and Optimization solutions via WPAS (Wipro Promax Analytics services)
  • Product innovation and PLM solutions
  • Digital and social media analytics and reporting for trend spotting and response prioritization
  • Demand signal repository design to manage and analyze multiple sources of structured and unstructured data
  • Mobility and CRM-based solution for Salesforce support
  • PLM support to help manage innovation and new product launches successfully