Food And Beverage

With change in consumer lifestyles and increasing globalization, Food & Beverage (F&B) brands are growing, especially in the emerging markets. There is an increasing focus on health, food safety, sustainability, convenience, and regulatory oversight. Innovation around healthier new products, packaging for on-the-go consumption, and targeted one-on-one promotions are emerging as key differentiators.

How Wipro Helps

Wipro enables you to meet the changing consumer needs with innovation, manage compliance, quality and efficiency while identifying new opportunities for growth. Our dedicated F&B practice helps you:

  • Rethink consumer needs, utilizing business and technology solutions
  • Gain insights to succeed in emerging markets
  • Decode opportunities in sourcing, manufacturing, supply chain, sales and marketing
  • Deliver business values, improved efficiencies, and variabilization of costs

Our expertise ensures agility and responsiveness to changing market, product, consumer, technology and regulatory needs.

Value Chain Optimization (VCO)

  • Supply chain planning and optimization
  • Demand planning to match consumer and customer requirements
  • Logistics and Warehouse Management Systems (WMS) and support

Direct to Consumer

  • Wipro ENCORE a customizable e-commerce platform that provides digital support for F&B companies
  • BPO and KPO services across multi-channels, multi-geographies and multi-languages

Strategic Functions

  • Digital and social media analytics and support services
  • Advanced analytics solutions and support for Big Data and consumer engagement
  • Trade promotion management and optimization (TPM/ TPO)
  • Product lifecycle management (PLM) solutions and support
  • Demand signal repository analytics and data management
  • Demand prioritization
  • Mobility enablement of business processes
  • Integrated infrastructure and Application development
  • Master data management


  • Enterprise Solutions: SAP, Oracle, IBM
  • Acquisitions and Strategic Investments: Promax (TPM/TPO), Opera Solutions (Big Data science and predictive analytics)
  • Alliances: JDA Software Group, Microsoft, GE, Grocery Manufacturers Association (GMA)