Mobility, Cloud, Social

The Fashion industry understands that it must improve its speed of innovation, ensure collaboration within the enterprise and with its customers and also reduce cost of operations. Today, these business imperatives are being enabled by Mobility, Cloud and Social technologies. CXOs are recognizing that these technologies can help them become agile and scale operations seamlessly.

How Wipro Helps

The objective of our Cloud-based offerings is to be cost effective and the objective of our Social Media offering is to understand the shopper. We enable this by:

  • Simplification of the IT footprint using Mobility, Cloud and Social
  • Integrating and leveraging diverse networks, systems and devices
  • Accelerating the speed of innovation and go to market strategies

We understand the need to drive standardization at the core of processes and infrastructure, while ensuring there is differentiation at the front end.


Our Cloud IPs, assets, solutions, and services are tailored to meet the requirement of your industry to deliver business agility, scalability, and flexibility. This is done in a robust and secure environment with a strong suite of alliances such as Amazon Web Services, NetSuite, Salesforce.

  • Wipro Content Cloud (WCC) is a platform that facilitates management of content right from capture/creation to dissemination of the documents. It helps with records management, digital asset management, case management, business process management, archival, collaboration and mobile enablement of content. It is offered in a SaaS and BPaaS model with Private, Hybrid and Public Cloud and built on an industry-leading enterprise content management platform

Our Mobility Service includes:

  • In-Store Experiences: Snap and Learn, Speak to Locate, Proximity Customer Engagement, In-Store Navigation
  • Mobile POS via Self-Checkout, Mobile Payment and Mobile Couponing
  • Inventory Management and Warehouse/DC Management enabling direct store delivery
  • Bring Your Own Device (BYOD)
  • Mobile Custom Application leveraging mobile testing and mobile security
  • Loyalty Management

Our Social Media services and platform enable effective marketing campaigns where outcomes also include insights about shoppers and their perceptions and preferences for particular fashion brands or products. The service helps:

  • Conceptualize, build, validate and launch social media initiatives
  • Social listening
  • Sentiment analysis
  • Real-time response for consistent brand image
  • Social Media Engagement/Influence
  • Reputation Management