Insights driven by Analytics

Fashion industry needs to use Analytics to map the much-volatile consumer preferences, market behavior and supply chains. With today’s data explosion, decisions based on gut reaction and past experiences are a thing of the past. Leading industry analysts have suggested that those who use Analytics will outperform competition by 20% in every financial metric.

How Wipro Helps

Organizations today need insights into markets, customers and their own internal operations faster than their competitors to capitalize on opportunities and to deliver sustainable business performance. We help you by:

  • Managing high volumes, velocity and varieties of data
  • Leveraging a KPI backwards approach that allows analytical processes to be business relevant
  • Improving market share while reducing costs

We help adopt Decision Management Solutions using modern mathematical constructs, business rules, economics, domain knowledge, event analysis, behavior analysis, and sentiment analysis from disparate data sources. It helps reduce chaos and improves agility by focusing on target, reach and communication to build consumer loyalty and grow sales revenues.

Our Insights

Our solutions cover the following areas for Fashion:

  • Trade Promotion Management and Optimization using industry leading products to optimize trade spend
  • Demand Forecasting and Replenishment via Demand Signal Management (DSiM) to gather Market and Demand Insights that enables decisive information foundation to create an agile real-time enterprise to minimize markdown
  • Market Mix Optimization to accurately assess return on investment on marketing spends
  • An end-to-end integrated digital marketing campaign management solution REACH that spans planning, conceptualization, execution and analysis by leveraging best practices
  • ENCORE is a cost effective, mobile, modular, managed multi-channel e-commerce platform to meet elastic demand for IT infrastructure and services, thus enabling seamless integrations with enterprise systems
  • Industry leading analytical solutions including SAP HANA and an ”outside-in” approach to help you achieve measurable near-term gains and long-term transformation improvements
  • Our “Insights in a Box” and Precision Retailing Solutions help organizations do one-to-one marketing, targeted campaigning and new product development. This helps in defining, profiling, and targeting specific segments of shoppers, trips, stores, which would help satisfy consumer needs with the right products
  • In the Big Data Analytics space, we use Opera Solutions machine learning expertise to deliver pre-discovered predictive signals and algorithms that when combined with Global Delivery Models, help create industry-specific Big Data Analytics solutions such as Consumer Signal Hub™ and SignalSensor™