Industry Advisory & Business Consulting

As a result of rapid globalization, the Fashion industry is focusing more on emerging markets, direct to consumer and customer experience as well as product innovation of global players. These rapid changes in business environment can have a major impact on organization processes, product design and development, manufacturing and other strategic functions across the value chain.

How Wipro Helps

Wipro leverages its 800-plus consultants from across the Fashion value chain, the Consumer Goods Academy and Fashion Process Accelerators to:

  • Provide solutions at each stage of the value chain (Supply Chain Management, Sales and Marketing, Digital Experience)
  • Help you gain insights and improve customer experience by analyzing customer data
  • Turn customer intent across omni channel scenarios into buy decisions
  • Help you increase sales to improve margins

We have a Line of Business (LOB) dedicated to the Fashion industry that functions within the Fiber to Fashion value chain and understands the unique challenges of the industry. We have well-established subject matter experts who focus on providing solutions at each stage of the value chain.


  • Value Chain Optimization: Warehouse Management Solutions (WMS), Supply and Demand Planning, Supply Chain Analytics, Rapid New Product Introduction (RNPI), Supply Chain Visibility
  • Sales/Store Analytics: Increased sell through for seasonal categories, increasing basket size, increasing share of wallet, assortment management, retail competitive set, in-store digital display and interactivity
  • Digital Solutions: Sentiment analytics, CRM, campaign effectiveness, mobility-based services and solutions
  • Retail Solutions: POS platforms, Store Operations, Customer Experience, Merchandising and Pricing
  • Consumer Data Management/Shopper Analytics: Profiling, personalization, incentivizing, targeting content and products, match product to customers, trip profiling
  • Campaign Effectiveness/Management: Marketing spend management and optimization, increase promotional spend ROI through TPO/TPM and Marketing Mix analysis, timing, message content based on media type


  • Enterprise Solutions: SAP, Oracle, Microsoft
  • Wipro's investments - Mergers & Acquisitions (M&A): Promax (TPM/TPO), Opera Solutions (analytics)
  • Wipro Alliances: Manhattan, JDA Software Group, Inc., ThinkVine, Teradata, PTC, Dassault Systems