Business Process Services

The Fashion industry is very customer centric. Right pricing is one of the key ingredients for success but increasing commodity prices are adding new pressures. The Fashion industry also demands the best-in-class service, which can weigh on the top line. Business Process Services (BPS) is a strategic step toward improving and maintaining service levels, reducing costs, streamline processes and gain access to leading practices.

How Wipro Helps

Industry-focused BPS provide a real service differentiator and an effective cost management lever to the Fashion Industry. We enable this by:

  • Outsourcing services for customer experience and business processes optimization
  • Offering a utility-based value-driven service model to control costs
  • Delivering customer insights extracted from customer-contact data and analytics (speech and text)
  • Leveraging a proprietary platform called Base)))™ with 320 unique processes and 25 productized solutions for standardized operations
  • Our BPS are business outcome focused, create a dependable repository of institutionalized knowledge, guarantee transparency, controls, compliance and customer management simplification.


With more than a decade of experience in Business Process Services, we have a strong foundation in the following feature-rich and scalable 24X7 customer service solutions across multiple channels, geographies and languages:

  • Sales support: In-bound sales (including cross sell and up-sell)
  • Administrative support: Billing, value-add services, service order processing, workforce dispatch, claims
  • Helpdesk support: Employee helpdesks, customer retention programs
  • Process optimization: Self-help, call reduction and deflection strategies
  • New-age customer service support: Automated chat, speech and text analytics, Artificial Intelligence-based voice support, social media marketing

Our solutions are supported with:

  • Natural Voice Self Service (Speech IVR)
  • Next Generation Chat
  • Basic Chat
  • Assisted Chat
  • Virtual Chat
  • Web Self Service
  • Unified Desktop
  • Customer Interaction Hub (CIH)