Application Services

To thrive in today’s fast-changing Fashion business, organizations need robust, agile business applications that run the front and back offices. These applications help reach customers, markets and sell products and services through complex but agile supply chain at the back end. How well you respond to change with new applications is the underlying secret to true business transformation.

How Wipro Helps

Wipro's Applications Service helps you:

  • Use domain-specific Enterprise Architecture to align IT with business strategy
  • Deliver a connected customer experience over an omni channel backbone
  • Drive collaboration and commerce with customers to enhance loyalty and sales
  • Leverage data and analytics to drive shopper and consumer insights
  • Use a holistic testing practice to ensure application availability and performance

Our services are implemented by teams that have the skills, knowledge, assets, tools, and strategic expertise in the Fashion business to help you meet domain-specific organizational requirements.


With more than a decade of experience in application services related to the Fashion industry, we bring deep knowledge and expertise across business functions. A case in point: An industry - leading apparel manufacturing and branding company, where we have been managing over 50 applications for more than five years now.

We are involved in:

Supply Chain

  • Supply Planning
  • Demand Planning
  • Supply Chain Analytics
  • Warehouse Management System (WMS)

Direct to Consumer

  • Wipro ENCORE - e-commerce platform
  • BPO and KPO services across multi - channels, multi - geographies, multi - language

Retail Segment

  • In-store Solution
  • Precision Retailing
  • Wipro REACH platform - Digital brand and campaign management
  • Wipro ENCORE - e-commerce platform

Strategic Functions

  • EcoEnergy
  • Social CRM
  • Analytics
  • Product Innovation
  • POS Solutions
  • Price Optimization
  • Demand Signal Repository
  • Demand Prioritization
  • Mobility
  • PLM Support
  • Warehouse Management Solutions