With 30% of users buying new banking products online and 31% using web as servicing channel it is evident that there is high need to transform this channel into more than a "for your information" source. Web being the low cost channel, from customer acquisition and servicing perspectives, banks are investing in internet banking solutions to make this channel the primary channel for simple, standard transactions.

Internet Banking Capability Transformation enables bank to transform their internet banking by leveraging best-of-breed technologies across all layers ranging from end user experience, business processes, analytics as well as customer data integration.

Internet Banking Capability Transformation (IBCT) enables banks achieve,
  • Higher adoption rate for internet banking
  • Lower cost of customer acquisition
  • Less application abandonment rate over web channel
  • Cost savings by transforming web as complete servicing channel
  • Address fragmented demographic segments
IBCT utilizes Wipro's vast experience across technologies and has the following key components to accelerate the ROI on internet banking,
  • Web and Customer Experience Analytics - Its inbuilt analytical model helps banks profile their customer behavior online beyond clickstreams.
  • Self Service toolkit - The toolkit comprises of intuitive tools like Proactive Help, User rated FAQs, Natural Language based support, Click to Chat, Co browsing.
  • Social Networking and Third party integration - With peer group rating of the products, solutions of the banks can be linked to third party social networking sites.
  • Complete non cash-check transaction coverage - From simple information to completing an account opening process (both existing and new customers), loan modifications, and service transactions.
  • Decision support kit - Interactive tools and visual scenario builders assist banks' customers make decisions faster on the internet channel.
  • Online quick information access tools - Incorporating Web2.0 technology enabled personalized widgets.
  • Emotion centric design - User experience modeling best practices from various industries like retail, hospitality have been incorporated for high visual experience by customers.
  • Value added services - Tax filing and loan modification integration with internet banking.

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