Post the meltdown, banks are again focusing on the basics - customer acquisition, retention and wallet share. While each channel has its own challenges and opportunities, the key to success lies in utilizing them effectively with a strong multi-channel strategy.

Wipro offers a transformation solution for internet banking - powered with behavioral and transaction analytics. This can empower banks to effectively perform online account opening, product marketing and to leverage cross-sell opportunities.

Wipro foresees the mobile channel taking center stage as a 24x7 financial advisor. Wipro's mobile banking solution enables banks to offer both multi-product servicing and advisory capabilities to its customers.

The role of assisted channels like the branch and phone are also evolving. Their primary focus will be relationship building, sales and advisory, besides problem resolution. To enable this, banks will require the right advisory and management tools for their front line staff. Wipro Branch.NEXT solutions will provide branch and contact center staff the right set of tools to create a differentiation in the marketplace.

Wipro Internet Banking solutions meet these emerging challenges:
  • Accelerating the re-engineering of online account opening process for self-service channels
  • Improving customer acquisition and retention using assisted service platforms by providing intelligent tools to advisors
  • Accelerating the rollout of new products and services on mobile channels like card servicing, as well as mobile banking services for retail and small business customers
  • Certifying the mobile banking application for various combinations of devices and carriers
  • Deepening banks' understanding of customers by using channel and transactional analytics
  • Offering new channels for customers facing financial hardships and requiring loan modifications
  • Delivering usability consulting and feature roadmap
  • Enabling security assessment and roadmap consulting to ensure ongoing customer trust across channels
Wipro has assisted various banks in the following areas:
  • Re-engineering of the internet banking system for a large bank in Europe
  • Account opening for multi-product and multi-channel customer acquisitions for multiple customers in US
  • Mobile banking consulting and implementation for multiple financial institutions in US
  • Maintenance of branch teller, sales and servicing applications for financial institutions in US and APAC
  • Projects spanning ATM software onto back-end switches for financial institutions in UK and APAC
  • Call Center implementation and transformation covering ACD, IVR, PABX, CTI/CRM integration and reporting in multiple geographies
 
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