Address the pain points of Small and Medium Businesses using mobile banking technology

Mobile banking is moving to the top of the to-do list of banks worldwide. A market study 'Global Smartphones Market (2010-2014)' published by Markets and Markets reveals that the smart phone market was worth $55.4 bn in 2009. It will increase at a CAGR of 22.1%. The market is set to reach nearly $150.3 bn in 2014. The proliferation of smart phones suggests that Small and Medium Businesses (SMBs) are ready to embrace mobile banking.

Mobile usage is driving change in the fundamental role of banking. It is providing easily accessible IT tools for SMB specific functions. These functions include Mobile Workflow Management, Payroll Management and Expense Claims Management. In addition, time-pressed SMBs can eliminate cash transactions making banking more convenient.

Wipro has a deep understanding of banking functionality and national and international regulations. It also knows how critical it is to secure end-user trust. This understanding is backed by technical proficiency in security, back-end integration and infrastructure. The expertise has enabled Wipro to create a suite of customer experience solutions to transform the banking experience.

Wipro's approach to the SMB segment is a balance between assisted and cost-effective mobile channels. In addition, Wipro has enabled global banks to leverage data and analytics. This has, in turn, helped create actionable insights into SMB customers willing to pay for these services.

Wipro's Smart Mobile Banking Solutions is the ideal response to the challenge of increasing the SMB customer base.

• Access to value added banking functionalities on-the-go
• Customizable to the needs of SMB user
• Ability to chose the feature sets to be deployed to maximize fee income
• Increased fee income and reduced customer servicing expenses
• Use of native smart phone components like GPS, Multi touch, etc. leading to familiarity and adoption
• Mobile based workflow
• Positive Pay
• Increase in customer loyalty and retention because of implementation of customer hooks like Payroll Management, Pay slip display, timesheet reporting and Expense Claims Management
• Target support for iOS and Android platforms.