Customer Acquisition Management Solutions

Improve customer acquisition and increase wallet share through intelligent customer profiling and data analytics

Customer acquisition management is a key challenge for retail banks. There is need to improve effectiveness and productivity aimed at better prospect conversion rates, increased wallet share, lower cost of acquisition and reduced portfolio risks. Consequently existing strategies and systems to define the new prospect, engage and then close, need revision. Customer Acquisition Management solutions aim to address this by focusing on process intelligence rather than primarily on process automation.

Process intelligence is driven by leveraging predictive analytics for customer profiling and personalized offers, enhanced user interaction models based on heuristic analysis and rules driven process framework. The solutions cover all the processes under the gamut of needs analysis and account opening for assisted channels such as branch, contact center and mobile sales force.

Wipro has partnered with IBM for delivering best of breed solution on industry leading technology platform to customers. The partnership provides retail banking customers with Nextgen customer centric needs analysis, actionable customer insight, contextual information dissemination, guided service delivery and decision support tools. End result: superior success with conversion rates, lower conversion costs, reduced risk without losing the wisdom of retaining the right customers and growing their loyalty!