Internet Banking

Lower cost of sales and servicing through Internet banking solutions of the future

According to Forrester, there will be 2.2 billion people online worldwide by 2013. However, at the moment, only around 30% customer of a financial institution apply for a product and complete the product application online. To improve the online account acquisition rates and reduce the cost of acquisition and serving the customer, banks will have to :

  • Organize their online presence around customer needs
  • Simplify the product application forms
  • Ensure cross channel collaboration with 'click to chat' & co-browse
  • Understand and analyze the customer's online behavior
  • Help the customers with analytical tools that can demonstrate the benefits of the products
  • Communicate clearly to the customer

Wipro through its collaborative approach and Internet Banking Capability Enhancers offering helps financial institutions maximize the qualitative and quantitative benefits of the online channel.

Wipro's Internet Banking Capability Enhancer offering includes services around:

  • User Experience Modeling
  • Channel Intelligence
  • Knowledge Management
  • Unified Communication

To read Wipro's partnership experiences in transforming the Online banking landscape click here

 
Spectrum - Wipro Banking and Financial Services Journal - Cloud Edition, Vol. 1 February 2012

 
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