Product development teams of automotive organizations are facing immense challenges to reduce development cost, improve margins and reduce time-to-market for new products. They are increasingly adopting the Global Product Development Strategy to cope with the new changes by shifting a significant part of work to emerging markets.

• Bulk of future sales is likely to happen in these economies, hence it makes sense to have a "local" element built into engineering work from a relevance perspective
• Higher number of engineering talent also justifies getting the work done in the R&D center of these countries. However, futuristic R&D work is & will likely to continue in the developed markets

The shift towards global presence is coupled with a rise in OEM demand for modular assemblies, compliance with safety and emission regulations, and a huge thrust on development of alternative fuel & electrically operated vehicles.

How can Wipro Help?

Wipro has a comprehensive service offering in the Automotive Product Development & Engineering segment with competencies across Mechanical Engineering Design, Embedded Electronics Design cum Integration & Enterprise IT services.

In the enterprise area we have worked extensively in the custom applications development space of vehicle testing. We also have extensive PLM competency with projects execution experience across Consulting, PLM product implementation, PLM integration with MES/ERP systems, Data migration from one system to other, application upgrades & sustenance areas.