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| Secure privacy solution for a large specialty retailer |
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| The client |
The customer is a specialty retailer of consumer electronics, personal computers, entertainment software and appliances with online eCommerce retailing. It has over 500+ stores all over U.S and Canada with online eCommerce retailing. For the 2003 fiscal year, the customer’s total revenue rose 16 percent to $22.71 billion compared with $19.60 billion for fiscal 2002. The retailer has a reputation for having developed a system for reliable, timely and cost effective product deliveries for its customers. |
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| The challenge |
The client wanted to give its customers a smooth experience of online retailing. For this, it was essential that the client maintain a comprehensive customer database so as to customize and enhance its offerings. However, the presence of over 130 million records and 30 different applications created a complicated situation for secure CRM access and customer data privacy. |
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| The solution |
The privacy solution framework addressed and catered to the customer’s business requirements by:
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Providing an authentication and authorization system to control database access to various applications and resources in the system |
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Securing modules to encrypt sensitive information in the database |
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Access control implementation as a combination of policy, control and software components |
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A combination of privilege management, stored data encryption schemes based on AES algorithm and third party tools used to protect inside data from database administrators, testers and other direct users |
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Use of faster encryption mechanism to meet critical SLA requirements |
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Mechanism to protect the database environment and gateway so that data integrity is maintained and the volume of data processed is affected minimally on a daily basis |
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Different solution design to protect sensitive data in QA, Test and Development database (However, different environments need to have different policies in place before implementation of any software/hardware solution) |
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| Business Benefits Delivered |
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Enforcement of data privacy for customer sensitive information has reinforced trust in the retailers brand and improved productivity and customer satisfaction |
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Drastic reduction in ‘time to market’ enabling the retailer to reach to the market with full-fledged security for its applications and resources. |
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Significant cost savings and efficiencies were realized by streamlining the process of securing customer sensitive information |
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Wipro developed a secure privacy framework to prevent unauthorized access to databases thereby reducing the chance of losses and liabilities to the customer company |
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Encryption of customer’s sensitive information assets effectively reduces risks and ensures integrity of critical data |
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