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Content management for a large insurance major in USA
 
 
The customer

The customer is one of the largest diversified and financial service providers in the United States with a large customer base and approximately 700,000 customers having web accounts. The customer has a number of public and secured website of which sales and service center (SSC) website is one of their key secured site.

The main users of the system are the “producers” who sell the products of our client to their customers.

 
The challenge

The SSC website site was identified to undergo architectural change to support content management.

This change is identified with two-fold advantages:
Business users will have more control on the site in terms of content publishing and content updates.
Developer team can be more focused on the enhancements and implementing new features to the SSC website.

Some of the challenges faced were

Dependency of the business users for addition/updation of content
Lack of process for document or content deletion on the SSC website
Business users did not have any environment to test the business rules set for any document/content before launching on the LIVE site. This lead to security flaws reported by end customers
Information redundancy
Lack of organizational process on content management
Lack of technology standards
 
The solution
A three phase approach for six weeks was carried out at onsite by two senior consultant’s assignment.
The following are the phases:
Architectural assessment
Gap analysis
Solution recommendation
 
Benefits
Analysis and recommendation based on standard methodology and process
Recommendations of various solutions with clear key differentiators for streamlining the content management requirements
Strategizing shorterm, mediumterm and long-term initiative for our client

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