As a strategic end to end solution partner, Wipro had to ensure that the proposed solution would cater to both current and future needs of all the three business functions– sales, marketing and services.
Wipro designed and developed the One Customer Database (OCDB) - a central repository for customer data, which provides a common view of the customer across the client’s organization. The OCDB is fully integrated with the back end systems and contains the latest version of customer and product details (around 40 million records).
Measurable business benefits
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Ease of servicing customer requests through support for multiple brands and a single consistent view of the customer |
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Enables the Customer Service division to handle an increased number of transactions |
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Faster turnaround times in closing customer requests like address changes across multiple product systems |
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Powerful customer insight based on a holistic view of a customer and their product holdings |
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Case studies 
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