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Enrich Customer Touch Points
 
User Experience Offerings
The industry is trying to find an optimal balance between assisted channels and self-service channels. Though self-service channels are cost effective, their acceptance has been limited. This is a result of experience associated with these channels. Wipro's user experience service offerings are focused towards addressing these challenges and promoting self-service channels in a big way. Provided below is a snapshot of our offerings and capabilities on couple of key channels.
 
Internet Focus IVR / VRU Focus
Usability Consulting Call Tree Design
Visual Designing User Interface Enrichment
Rich Internet Applications Back-end Interface Management
Credentials
Large European Ban Leading Financial Service Provider
Challenge: Customer had two key challenges:
  1. Multi-geo customer base with language variations;
  2. Standardization of framework across varied offerings without overlooking underlying variations and impacting user experience.
Wipro's Role: Performed usability & heuristic analysis and leveraged prototyping techniques on actual users to design & develop internet banking platform.

Key Benefits:
  • Consistent user experience
  • Support multi-lingual features
  • Improved and effective navigation
Challenge: Customer friendly design for instant access to account information with no or minimal human intervention.

Wipro's Role: Redesigned call tree design & user interface along with prompts.

Key Benefits:
  • Reduced average call duration on IVR by over 10%.
  • Increased IVR penetration by almost 12%
  • Increased first call resolution
  • Reduced call duration on agent by almost 10%

Channel Implementation / Re-structuring Offerings - Technology developments have had significant impact on the effectiveness of a channel. A perfect example of this will be emergence of mobile channel or Web 2.0 philosophy. To ensure that our customers stay abreast with the changing environment Wipro offers a variety of services across different channels. Following chart provides an illustrative list of Wipro's offerings based on current technology trends.

Internet Banking Offerings Mobile Banking Offerings
Intuitive Social Networking Mobile Banking
Personalized Customer Communication Mobile Payments
Web 2.0 Solution Framework Financial Data Streaming
Credentials
Leading US based Financial Service Provider Global Payments Solution Company
Challenge: To develop a next generation scalable internet based multi-product account acquisition platform.

Wipro's Role: Conducted market assessment and defined & developed next generation online account acquisition platform based on best practice and emerging business technology trends.

Key Benefits:
  • State of the art next generation enterprise wide platform
  • Integrated toolkit to assist customers in decisioning and online fulfillment
Challenge: Assess various technology options such as 3G Mobile, NFC & RFID to evaluate business value and define technology strategy.

Wipro's Role: Defined framework for assessment, conducted market scan, assessed technology options, identified best practices and provided a technology strategy and business case.

Key Benefits:
  • Clearly defined future roadmap and recommended security standards & measures in adherence to regulatory requirements
  • Innovative services definition to encapsulate variations and complexities of underlying processes and functionalities


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