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Engaging with your business should be pleasant and effortless. With strong products and services, coupled with the right marketing, those engagements can ultimately create word-of-mouth brand evangelists - the most powerful form of marketing. CMO's should therefore drive continuous improvement in customer experience to attract and retain customers and build strong brand value.

How Wipro can help:

Wipro can help you deliver superior customer experience in numerous ways - performance evaluation, roadmap creation and building an integrated digital ecosystem. We offer business consulting services to enhance customer relationships in the real and digital world; we are a world leader in process outsourcing designed to improve customer experience; and we deliver analytics and information management expertise to help you anticipate a customer's every need.

Read more about our solutions for driving Customer Experience

Digital | Analytics | Mobility | CRM | Connected Enterprise Services

Case Study

  • CMO

    Let customer experience lead the way

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Research

  • CMO

    The Consumer IT Revolution

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  • CMO

    New Frontiers in Customer Experience Management Beckon

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  • CMO

    A Value Based Approach to Improve Customer Experience

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Articles

  • CMO

    Leveraging social media to drive retail sales and enhance customer experience Research and Insights

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  • CMO

    A Value Based Approach to Improve Customer Experience

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  • CMO

    Building Service Intelligence to Achieve Customer Centricity

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Blogs

  • CMO

    The Rise of Customer Experience Economy

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  • CMO

    Engaging the evolved customer

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  • CMO

    Effective Customer Experience Management for Utilities

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  • CMO

    Does Your Customer Service Process Delight Your Customer?

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CMOs can access to vast amounts of data about their customers, making data analytics a key capability. Analytics however, depends on properly linking and organizing data-sets to create accurate and accessible profiles of customers. CMOs need to invest in the right technology and talent to make data-driven insights an organizational strength.

How Wipro can help:

Wipro's data-driven marketing services empower organizations with actionable insights across customers, products and services. We can help your business harness the power of your customer information through information management and data analytics to drive customer centricity, unearth deeper knowledge of your customer base and build essential and desirable products and services.

Read more about our solutions for Data-Driven Marketing

Analytics | Information Management

 

Research

  • CMO

    Assessing the Bounties and Boundaries in Big Data Analytics

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  • CMO

    Analytics Research-Making an impact with analytics

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  • CMO

    The digital race is on in consumer goods industry

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  • CMO

    Manufacturing and the Data Conundrum

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Articles

  • CMO

    The data directive - How data is driving corporate strategy - and what still lies ahead

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  • CMO

    What Retail CMOs can do with their most powerful asset – DATA

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  • CMO

    Reaping the Rewards of Big Data

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Blogs

  • CMO

    B2C marketing takes the social route

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  • CMO

    Four Strategies to be a Digital Marketing Leader

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  • CMO

    Share-able Data: What's in a Tweet?

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  • CMO

    The growing relevance of direct marketing channels

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Digital marketing involves dynamic customer interactions, supported by powerful new data insights. CMOs must stay ahead of the curve - as customers shift digital channels and devices that use different features, interfaces and specifications - and build teams that can harness exploding data volumes to make the most out of the marketing budget.

How Wipro can help:

Wipro Digital Marketing Services can help you adapt to the precise rules of online and mobile customer interactions, including targeting, personalization, engagement, conversion and retention. Our solutions give you the edge through integrated multichannel capabilities, executed via best in class target segmentation and web content management.

Read more about our solutions for Digital Marketing

 

Research

  • CMO

    Next-gen digital marketing strategies

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  • CMO

    The digital transformation journey

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  • CMO

    Connected Homes: Enabling a Digital Lifestyle

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Articles

  • CMO

    Digital Transformation – Investment at C-Level

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  • CMO

    Building a digital future for consumer goods

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  • CMO

    The Top Digital Priorities of Today's CMO

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Blogs

  • CMO

    Four Strategies to be a Digital Marketing Leader

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  • CMO

    Digital transformation: A CG Perspective

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  • CMO

    Gamification: The Game-Changer

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  • CMO

    The Wow Factor in Establishing Brand Loyalty

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Consumers increasingly avoid or ignore TV, print, email and online banner advertising, reducing the effectiveness of traditional marketing campaigns. In response, many CMOs have shifted their marketing budget towards content marketing, allowing them to use interesting, valuable, compelling and relevant content to attract and retain customers.

How Wipro can help:

Wipro has a suite of services to both support and enhance content marketing campaigns. Our digital consumer insights and marketing analytics services identify the kind of content that will engage your audience. While our optimized campaign management services delivers a comprehensive one-stop-shop interface for managing campaigns from conceptualization to closure.

Read more about our solutions for Content Marketing

Analytics | Information Management | Digital Marketing

 

Research

  • CMO

    Next-gen digital marketing strategies

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Articles

  • CMO

    The impact of commercial internet on media companies has been well documented – the internet allows faster and easier delivery of content while challenging and redefining traditional business models.

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  • CMO

    Read about multi-screen cloud based content delivery services, the new business models it opens up and how telcos can tap this opportunity.

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Blogs

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