Our brand story

We live and work in a new world. One where there are no more singular events or isolated actions. Where everything and everyone is interconnected. It is a disruptive world, but one of endless opportunities. And, one where Wipro sees the potential for our clients at every intersection, every disruption, every touchpoint. We celebrate this world, and work to advance it every day by forging the connections and collaborations that reveal possibilities. Breaking boundaries. Synthesizing across siloes. Deconstructing divisions. We’re building ever-closer connections to reveal ideas bolder than ever before.

We use the incredible power of our integrated perspective to collaborate not only with each other but also with our clients and partners. We’re working across technologies, industries and geographies to make connections others can’t, and to come up with innovative solutions that truly transform businesses.

Our Brand Story

We’re relentless but responsive. Smart and sensitive. Unstoppable because united. We practice what we promise, always. It’s how we’re ensuring a future that’s better and bolder – and even more beautiful – than what has been imagined before. It’s a world that we invite you to inhabit, because it’s where we wish to be, ourselves, at Wipro.


Our Customers Love it!



Our brand identity

A Bolder Vision for a Connected World

All of this is symbolized by our new visual identity. The Wipro logo is a bold and dynamic signature that proudly headlines the vision we pursue for our company and all those we serve. Embodying the essence of our brand, it evokes much of what we believe and stand for. Its styling captures the sense of fluidity, resourcefulness, optimism and creativity with which we approach all we do. The simplicity and elegance of the mark signal a keen intellect, one that is completely in synch with the world around itself – vibrant, aware and forward looking. Building on the universal form of the circle, the radiating rings of dots around our Wipro name suggest all the many connections that our brand creates for our customers. Together, they convey a sense of outward motion, propelling us into the future that we define together. The colors of our brandmark also speak to our character – highlighting our reliability and authority.

The multi-colored dots convey a dynamic energy and optimism. With the simple strength of the Wipro wordmark, and the evocative interplay of form and color, the elements of our logo unite to suggest the new world of connections that Wipro champions. With our identity, we offer an invitation to others to join us in a future that’s better and bolder – and even more beautiful – than what has ever been imagined.

Brand toolkit

Logo for print

Download - AI | EPS | PDF

Logo for web

Download - PNG | JPG | AI

Brand manual

Request a Copy