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Why is the world of corporate treasury complex? | A perspective

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“Complexity is the prodigy of the world. Simplicity is the sensation of the universe. Behind complexity, there is always simplicity to be revealed. Inside simplicity, there is always complexity to be discovered”
BY Gang Yu

Having worked on treasury solutions for a while now, I can definitely say that the world of a corporate treasurer is complex. And what makes the world of corporate treasury complex is the topic of many conversations.

Here’s a perspective...

The corporate treasury office is constantly striving to ensure the financial well-being of an enterprise, to enable businesses to stay competitive, to deliver effectively today and to future-proof the company against the VUCA (Volatile Uncertain Complex and Ambiguous) world of tomorrow.

Several external and internal factors affect, influence and impact the daily operations, processes, decisions and strategy of the corporate treasurer. External factors include macro-economic issues, geo-political trends, global financial implications, industry trends, regulations and compliance, currency volatility and multi-dimensional risks.

Internal factors include the role definition of a corporate treasurer and the increasing expectations of the treasury office. Key among them is:

  • Treasury is a corporate level function: It cuts across all enterprise functions, geographies and legal entities / business units, and hence it is imperative for the corporate treasury to know, understand and work closely with different (global) groups/ teams to ensure financial well-being of an enterprise.
  • Treasury is multi-disciplinary: Treasury is at the interplay of business, technology, policy, process, people, procedure, operations and systems. Treasury operations span across front-office, middle-office and back-office, with each office using different systems/ products, people and processes. Treasury functions span across Cash and Liquidity Management, Payments Management, Risk Management and next generation payments/ emerging technology solutions. Treasury technology/ systems typically involve integration/ interaction with banks software, market information systems and in-house technology landscape for data and information.
  • Treasury is an evolving function: Ever since the 2008 financial crisis, the role of a corporate treasurer is evolving and the expectations and boundaries are expanding every day. According to the 2015 Deloitte Global Corporate Treasury Survey, more than 70% of treasurers have clear mandates from their CFOs to be more strategic. This potentially translates to leveraging technology for automation of operational tasks, offshoring treasury services/ activities and consolidation/ standardization of treasury processes so that the treasury office has more time/ resources for analytical/ strategic functions.

What’s your view? What makes the world a corporate treasurer complex? Leave a comment in the section below to let us know.

Excerpt from the post published here ; Edited and re-published here

About Author

Nischala Murthy Kaushik- Global Marketing and Thought Leadership - AWS Cloud and Blockchain, Wipro, Ltd.

Nischala Murthy Kaushik is currently Global Head of Marketing AWS Cloud and Blockchain. In her current role, she is responsible for end-to-end marketing strategy including a mix of offline and online marketing initiatives aligned to strategic business priorities. Her focus is on gaining global mind-share with customers, partners, analysts and industry community by crafting an integrated messaging to ensure one voice across all brand communications. Her charter also includes design of thought-to-finish strategic outreach programs through a differentiated influencer engagement strategy.

To her credit, she has been responsible for winning 7 global awards across her portfolios through simplification of messaging via storytelling, integrated GTM (go-to-market) strategy and creative digital, social, content marketing programs. She is a recognized expert on Thought Leadership strategy (with byline in NewsCred , Marketo ) and has developed a process for exceptional digital delivery of content across all social channels with a 100% Say : Do ratio for content initiatives. She strives to move the dot on quality of content and speed & agility of content creation through a well-defined content life cycle process which provides holistic impetus for content architecture, design and planning; and industrialization of content production through tools, templates and trainings.

In her career spanning more than a decade, she has shouldered diverse roles both in India and abroad (US/Europe) - being responsible for top-line growth, strategy, business innovation, thought leadership, marketing, customer relationship management and project execution. Nischala has done her MBA from IIM Bangalore - One of the premier B-schools in India. She is currently based in Delhi, India.

Nischala loves writing, believes in the power of words and is an avid blogger with byline in The Economic Times , The Huffingtonpost and Times of India. She was a Winner at the 2016 Rising Star Awards; a new Awards Recognition Program to highlight achievements of Top 50 female talent in India (by Barclays and WeAreTheCity) and was also featured on the Planet Earth’s Biggest List of Empowered and Inspiring Women : Made In India. Her blogs are featured among the Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers and Directory of Best Indian Blogs. Her claim to fame is a full-page Newspaper Interview, a TED(x) talk and being Featured in #PowerWomenAtWork – the drivers of change, 101 inspiring women aka rockstars. Lastly, she is also among the Twitterati with a mention in the Must Follow Indian Women on Twitter and 50 Indian Women to follow on Twitter

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