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The Consumer Goods industry – succeeding in the emerging markets

Emerging markets are the new Holy Grail for the Consumer Goods industry accounting for more than 75% of incremental sales*. All leading CG companies are developing plans and strategies to consolidate their positions in these markets with a hope of capturing a larger portion of the pie; for example, Unilever expects to generate ~ 70% of its revenue from emerging markets by 2020.

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Posted by Hiral Chandrana
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