Nischala Murthy
Lead Consultant, Wipro Technologies
Nischala works with Wipro's Global BPM Practice with responsibilities in conceptualizing and evangelizing business solutions & differentiated services, positioning and value creation, marketing and branding. She has more than a decade of IT experience across project delivery, consulting, business solutions and marketing. She has done her MBA from IIM-B. She is an active blogger and has several publications to her credit.
Author's Posts :
Wednesday, May 16, 2012
Customer-Centricity through social media and BPM
Posted by Nischala Murthy in Organization Strategy
The growth of social media and its proliferation within the enterprise provides numerousopportunities for organizations to interact and engage with end customers. Social Media along with strong Business Process Management (BPM) focusenable opportunities to advance their customer-centricity efforts.
Wednesday, November 16, 2011
BPM and Cloud – The Many Perspectives...
Posted by Nischala Murthy in Wipro Experts
The relation between BPM [Business Process Management] and Cloud is significantly determined by the perspective one takes; and the possible impact and resulting potential depends on the perspective…
Following are the many perspectives:
Monday, July 04, 2011
Customer Centricity
Posted by Nischala Murthy in Wipro Experts
"Customer Centricity" is the latest buzz-word across the globe. Be it a banking organization, a telecom company, an insurance firm, an IT services organization, an entrepreneurial venture or a retail business.