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Thursday, November 15, 2012

The Consumer Goods industry – succeeding in the emerging markets


Posted by Hiral Chandrana in Business Landscape


Emerging markets are the new Holy Grail for the Consumer Goods industry accounting for more than 75% of incremental sales*. All leading CG companies are developing plans and strategies to consolidate their positions in these markets with a hope of capturing a larger portion of the pie; for example, Unilever expects to generate ~ 70% of its revenue from emerging markets by 2020.

Hiral Chandrana
VP & Global Business Head for Consumer Goods, Wipro Limited

Tuesday, July 10, 2012

Leveraging scale to drive faster revenue growth


Posted by Madhavan Krishnan in Organization Strategy


In his recent book, 'The Breakout Nations', author Ruchir Sharma analyses how GDP growth rates of countries tend to flatten out once the per-capita income levels hit a certain income range. He argues that the 'low base' effect that these countries benefited from, for faster economic growth, disappears and they struggle to keep pace with the faster economic growth of yester years. Does the same hypothesis hold good for corporations as well? Are companies that attain a certain size by revenue or employee count condemned to slower growth rates?

Madhavan Krishnan
Head Cloud Strategy Mfg & Hitech BU, Wipro Technologies


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*These blogs by Wipro's employees reflect the opinions of the bloggers and may not reflect Wipro's official opinions.

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